Resume
Experience
Jan 2021-present
MARKETING PROJECT MANAGER/CAMPUS AMBASSADOR
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Marketing Team Lead of the Year
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Created training materials and creative content for Grand Canyon Education admissions and marketing departments
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Served as a content liaison for Grand Canyon University's Admissions department
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Assisted in gaining a 73% conversion rate (Fall 2021-Spring 2022)
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Coordinated and led groups of up to 500 prospective students​
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Discover GCU
Phoenix, AZ
Jan 2019-Jan 2021
PROMOTIONS MANAGER
Grand Canyon Beverage Company
Phoenix, AZ
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Facilitated events and social media marketing
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Revamped company culture through training and work sampling
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Utilized new and trending outlets to further content
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Garnered a 95% CTR on Instagram
Sep 2020-Apr 2022
LOPESHOP AMBASSADOR
GCU Lopeshop
Phoenix, AZ
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Brand Ambassador for GCU's Lopeshop that assisted in influencer marketing
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Was able to maximize sales numbers and bring, mid-major, GCU merchandising to a competing level with SEC schools.
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Utilized @gculopeshop and my personal brand to increase shop revenue
Aug 2021-Jan 2022
Director of Field Operations
Marasco/Cantrell Campaign
Phoenix, AZ
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Oversaw and coordinated all table/experiential marketing/and events for the WINNING Student Body President and Vice President campaign
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Organized over 300 volunteers and implemented location strategy to cut out the opposition
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Assisted in social media and other marketing efforts
Nov 2020-Mar 2021
Content Creator
Uscape Apparel
Remote
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Recruited by Uscape to grow brand image and reach
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Created posts for catalogs/social media/and poster advertising across the collegiate spectrum
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Utilized Tik Tok to open a new marketing outlet for Uscape
Jan 2018-May 2018
EVENT PLANNER ASSISTANT AND STUDENT SECTION LEADER
Resurrection Christian School
Loveland, CO
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Created culture-based promotions targeted at students to build school spirit and involvement
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Gave announcements at chapel and assemblies to promote sporting events
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Was able to receive funding for athletics promotions
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Led and assisted in sporting events and pep rallies
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Creator of social media pages that increased student engagement and game attendance by over 100%
Education
2018-2022
GRAND CANYON UNIVERSITY
Bachelors in Marketing and Advertising
Phoenix, AZ
Involvements and Activities: American Marketing Vice President / GCU Marketing Club/ GCBC / Young Life Leadership / Havocs / Discover / Promo / The Steward / The Lopesway Classic Commissioner / Lopeshop Ambassador
Professional soft skillset
Leadership
Influencer Marketing
Event Planning
Galvanization
Professional hard skillset
Final Cut Pro and Photoshop
Drone Videography
Social Media platform editing